Ferrari talks about unique queues for most of its supercars. Those who bought supercars from Maranello will not receive them this year or next. Cars paid for in the first quarter of 2025 will not be delivered until 2027.
According to Motor1 , however, this only applies to supercars adapted to individual customer requirements. The most popular of them is the 12Cilindri with a 6.5-liter naturally aspirated V12, which is the successor to the Ferrari 812 Superfast and for which you can wait up to three years.
However, not everyone will have to wait that long: Ferrari adds that this waiting period is for customers who want to buy a personalized supercar. For now, it is advisable to buy standard models "off the shelf".
Ferrari is concerned about the way some customers "decorate" their cars: the ability to choose unusual colors and options creates supercars that harm the company's image.
This was stated by the brand's CEO Benedetto Vigna in an interview with The Telegraph . In this regard, Ferrari intends to review the available options: for example, in Maranello they will no longer paint cars in pink.
Of course, the manufacturer cannot prevent you from ordering the desired color from third-party craftsmen. However, a customer with too extravagant taste may be blacklisted from buying a Ferrari in the future, Vigna warned.
This is a bold move, considering that 20 percent of Ferrari's revenue last year came from customized cars. By the way, Ferrari's revenue in 2024 increased by 11.8 percent to 6.7 billion euros.
Net profit jumped by 21 percent to 1.53 billion. But sales growth was small - only 0.7 percent, but this is in line with Ferrari's conscious decision to keep production volumes below demand.