Great Wall's profits from each car sold were revealed by the company itself. Based on last year's results, the profit of the concern, which includes the Haval, Tank, Wey, Ora and other brands, increased by 80 percent compared to 2023. However, GWM sales in China have been falling since 2021, but exports are the salvation - their volumes have increased 3.2 times over the past four years - from 140 thousand in 2021 to 454 thousand in 2024. At the same time, the cost of one car for the domestic market is now 122 thousand yuan (14,736 euros), and the selling price is 152 thousand yuan (18,359 euros). That is, the margin is 19.9 percent.
In 2021, the average cost of a GWM car for the Chinese market was 86 thousand yuan (10,387 euros), and the market price was 103 thousand yuan (12,441 euros), respectively, with a sales margin of 16.5 percent. Things were worse with export cars: the cost was 99 thousand yuan (11,957 euros) with a selling price of 114 thousand yuan (13,769 euros), that is, a margin of 12.7 percent.
In 2024, the concern significantly improved these indicators, with the margin from the sale of one car on the domestic market reaching almost 20 percent. The cost price of exported cars is 145,000 yuan (17,514 euros), the selling price is 178,000 yuan (21,500 euros), and the margin is 18.8 percent. It is worth noting that in 2023, the margin abroad is even higher, reaching 26 percent.