Audi raises prices because of Donald Trump

These tariffs, initiated by the Donald Trump administration, will take effect today, April 2, and could significantly affect the price of cars in the US market.

Audi's CFO Juergen Rittersberger said the company is trying to find a balance between price increases and changes in production volumes.

One possible solution could be to localize car assembly in North America. This step would reduce the impact of the tariffs and make products more competitive.

Some automakers are already taking action. BMW announced a price freeze on some models until the end of April, but did not rule out their increase in the future.

Ford CEO Jim Farley also warned of the possible economic consequences of the tariffs, including job losses and price increases.

For now, the situation remains uncertain and companies are waiting for further decisions from the authorities. If the tariffs are not removed, automakers will be faced with a choice: either increase the price of cars or reconsider their production strategies. But the first scenario is more likely.