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Sasha Popovic, the most famous producer in the Balkans, has died. Arkan's widow mourns

The founder and creative director of Grand Production has passed away at the age of 70

Mar 2, 2025 05:08 815

Sasha Popovic, the most famous producer in the Balkans, has died. Arkan's widow mourns  - 1

Sasha Popovic, founder of "Grand Production" and showman, died yesterday at the age of 70 after a short and serious illness, Grand Nova reported, quoted by FOCUS.

"With indescribable sadness, we announce to the public that today, after a short and serious illness, Sasha Popovic, founder and creative director of Grand Production, passed away.

Alexander Sasha Popovic was born on April 24, 1954 in Novi Sad.

With decades of work, he was a visionary and a dedicated professional. Through music and television, he discovered and supported many talents, shaping the sound and spirit of an era.

His energy, dedication and creativity will live forever through the songs, artists, shows and everything he created. The legacy he left behind is immeasurable and marked the time in which he lived.

In addition to being a visionary, Saša Popović was also a family man, husband and father who found his greatest happiness in the circle of those closest to him. Married to Suzana, with whom he shared years of love and support, he raised his children Alexandra and Daniel, for whom he was a huge support and pillar.

His charisma, tireless work and passion for music and television will leave an indelible mark. His legacy will live on through all who had the privilege of working with him and through all whose lives he touched," wrote "Grand Production".

Serbian singer Ceca, expressed her condolences. She posted a photo on her Instagram profile.

"My dear friend, you were a man of vision, charisma and inexhaustible energy. The loss is irreparable, not only for your family and loved ones, but also for all of us who had the honor of working and being friends with you. I will miss you", Ceca wrote..