Operating profit (EBITDA) is the most important component for a business organization. The term comes from the English language and is an abbreviation of “Earnings Before Interests Taxes Depreciation & Amortization). Translated, EBIITDA means: earnings before taxes, fees, interest and depreciation. EBITDA is an important financial indicator that is used by investors and creditors when evaluating a company's performance.
It is precisely from this assessment that it is clear that the Audi car brand is not at all in a flourishing situation. The data show that in the last quarter the company's revenues decreased by 5.5% to 15.3 billion euros, and the operating profit in question decreased 11 times to 106 million euros. From January to September, the German carmaker's revenue fell 8.2% to 46.3 billion euros, while operating profit more than halved from 4.6 to 2.1 billion euros.
For the nine months of this year, Audi's sales in the US have decreased by 16.8% to 139.7 thousand units. Things look bad in both Europe and China, where sales fell by 9.8% and 8.5% respectively. Global sales in the third quarter decreased by as much as 16% to 407.4 thousand units, and in nine months - by 10.9% to 1.25 million units.
The company attributes its financial difficulties to "restructuring costs due to the reorganization of the Audi plant in Brussels " and the difficult market situation, as well as the problems in the Volkswagen concern and those gradually covering the entire European automotive industry.
Audi notes that they are renewing their model range and in 2024 they introduced 15 new models, including the A5 and Q5. All this, Audi hopes, will have a “significant impact on sales volume next year”. The company has confirmed that the Q5 Sportback will debut at the end of November, and the new Audi A7 is expected to appear early next year.