Almost half of Germans believe that electric cars remain an unaffordable luxury, despite their environmental benefits. According to a YouGov survey, 47% of Germans are reluctant to buy electric cars due to their high price, and another 30% would not even consider buying them, regardless of the price. The main reasons for skepticism remain the high price, the limited range and the lack of charging stations.
Most potential buyers are willing to spend between 15,000 and 25,000 euros for an electric car, but only six models in Germany are at that price. The most affordable option is the Dacia Spring for 17,000 euros, but it lags behind its competitors in terms of comfort and power. Meanwhile, the Volkswagen ID.3, one of the most popular electric cars in the country, costs over 33,000 euros, well above the desired price range. Only 12% of respondents are willing to pay more than 35,000 euros for an electric car.
The reduction in state subsidies for electric cars in 2023 has further increased consumer caution. While buyers could previously receive up to 9,000 euros in compensation, this amount has now been reduced to a maximum of 4,500 euros, and for cars worth up to 40,000 euros. This has made purchasing significantly more difficult for many households.
It is also interesting how patriotism towards local brands influences the choice. Although 25% of Germans prefer European manufacturers, only 39% are willing to pay more for them. Meanwhile, 48% of respondents have no prejudice against imported brands, including Tesla and Chinese manufacturers, which are already becoming quite popular.
Experts believe that the future of electric vehicles in Germany depends on the emergence of more affordable models and the return of significant state subsidies. Without these changes, electric cars will remain a symbol of environmental progress, accessible only to wealthy consumers.