Volvo officially stops developing estate cars, focusing on the production of sedans and crossovers. This decision was confirmed by the company's CEO Jim Rowan in a comment to Auto Express, emphasizing that maintaining a wide model line is too expensive in today's conditions.
According to Rowan, Volvo has made a difficult but strategically important decision: instead of developing the next generation of estate cars, such as the V90, the company plans to refocus on other formats that better meet the needs of the market and the interests of customers.
Volvo estate cars have been a symbol of impeccable safety, practicality and family comfort for decades, but due to changes in consumer preferences and the growing popularity of SUVs, the company has decided to focus on the SUV segment. Jim Rowan emphasized that Volvo is striving to preserve the uniqueness of its crossovers, abandoning the approach of mass production of similar models.
„We make a very conscious choice in which segments we want to work. Our strength is crossovers: a high seating position, increased safety, and we believe that we can protect this niche from competitors."
The decision to abandon station wagons also has an economic basis: maintaining a variety of models on the market requires significant investments. Therefore, Volvo seeks to optimize costs by focusing on the most promising segments that have stable demand and high potential.
Thus, the era of Volvo station wagons, once an icon of safety and practicality, is coming to an end. Instead, the company looks to the future with a focus on electrified SUVs and innovative solutions that meet the latest market requirements.