Known in Greece as a leader in meat processing with the Creta Farms brand, “Bella Bulgaria“ is working purposefully to achieve a leading position in pastry products. To its traditional participation in the two most significant international forums in the world of food and beverages – SIAL Paris and Anuga Cologne – the company also added Greece Expo.
“In Athens, we laid the foundations for future cooperation with local retail chains and the large-scale HoReCa sector“, summarizes the results of the presentation at the Greece Expo 2025 the company's chief operating officer Dimitar Mitev.
The newest stand of “Bella Bulgaria“ is over 100 sq.m. in size and presents the concept of a “bakery“ with the latest model of high-tech professional Wiesheu convection oven. “With this new concept, we add an unforgettable experience for our customers – sharing the final touches of the preparation of the products – "their baking itself and the feeling of their irresistible aroma," Mitev says with excitement and notes that they have definitely won the attention of the audience at Greece Expo.
The company presented its new portfolio of pastry products made from puff pastry and puff pastry with the BELLA brand, demonstrating the R&D potential of „Bella Bulgaria“ for the creation of both products according to the client's instructions and recipes, as well as for a specific market, which definitely makes us different compared to our international competitors.
The export team of „Bella Bulgaria“ participates in tenders for long-term projects and massive annual volumes and wins more and more tenders for its own brands, while simultaneously launching the BELLA branded products on the leading markets in Europe. “Our many years of product experience combined with a competitive price/quality ratio and new production capacities allow us to successfully develop long-term partnerships with the largest retailers in Europe“, emphasized Mitev and announced that “Bella Bulgaria“ has increased its production capacity for pastry products by 12,000 tons/year through the new factory for puff pastry products in Svilengrad.
“Bella Bulgaria“s pastry products under its own and private brands are offered on all key markets through the company's direct contacts with leading European retailers such as Mercadona (Spain), Schwarz Group – Lidl (Germany) and Kaufland International (Poland, Croatia, Czech Republic, Romania and Slovakia and Germany), Aldi Sud and Aldi Nord (all countries and markets where they are present), REWE and Tesco (Central Europe).
All production facilities in Bulgaria are powered by green energy. It has registered patents certifying world innovations in food production.