Electrohold launches a campaign “Selfie with a transformer post“. Anyone who takes a photo and tags the page “Energy for the Future“ between 23.12.2024 and 06.01.2025 on Facebook (https://www.facebook.com/kadedrugade) or on Instagram (https://www.instagram.com/energyforthefuture1/), will receive a prize.
The selfie must be taken in front of one of the ten transformer stations that the company decorated and illuminated for the Christmas holidays in partnership with Sofia Graffiti Tour. The artists painted the facilities with attractive images with socially significant messages, with the unifying theme being environmental protection, the use of clean energy and sports.
Five of the facilities are located in Sofia, and the rest are in Pernik, Bansko, Dupnitsa, Blagoevgrad and Pleven. The list of transformer stations, their addresses and the rules of the “Selfies with a transformer station“ are published at: https://eneяrgyforthefuture.electrohold.bg/bg/aktualno-energy/kampaniya-selfi-s-trafopost/.
The initiative is part of the company's vision, which it implements in cooperation with municipalities, to make cities more festive and welcoming for residents and their guests. Turning power facilities into art platforms not only creates a more beautiful and inspiring environment, but also contributes to the preservation of the facilities.
The “Selfies with a transformer“ campaign complements Electrohold's numerous initiatives for the Christmas and New Year holidays. The company decorated two trams in the capital with Christmas decorations, and from December 14 to 30, it participated with interactive exhibitions, scientific workshops and many surprises in the largest Christmas show in Bulgaria, “A Fairytale Christmas in New York“ at Boyana Cinema Center.
Corporate Communications and Marketing of Electrohold