For the last Friday of November, known as “Black Friday” has been actively speaking since the beginning of the month. Some merchants start the discounts a week earlier, and others even at the beginning of November. Others, however, state that they apply the so-called “Anti “Black Friday““, i.e. they make absolutely no reductions.
This year, among the famous brands that decided that they will not reduce their goods (note. ed. at least on the territory of Ireland, which is one of the richest European countries) is Patagonia. Sporting goods lovers were disappointed by the global brand's decision and left empty-handed.
For retailers, the purpose of “Black Friday” is to sell stale goods at a discount, free up warehouses for new production (thus reducing warehouse costs) and, of course, advertise.
The drastic change in the economic situation worldwide after the coronavirus pandemic and the war in Ukraine, however, make more and more merchants more measured in their discounts, along with the reduction of labor costs and attempts to introduce artificial intelligence as quickly as possible where they can.