India is a potential new host for the Italian Super Cup

Serie A could look at India as a potential host for the Italian Super Cup in a bid to broaden the tournament's global audience, the Italian league's sales and marketing director Michele Cicarese said.

The Italian Super Cup, played between the winners and runners-up of Serie A and the Coppa Italia, was held in Saudi Arabia in January this year, where Milan beat Inter Milan 3-2 to win the trophy for the eighth time.

When asked about the possibility of India hosting the Super Cup, Cicarese confirmed that it was in line with the league's strategy.

"What we are doing is bringing a trophy like the Super Cup to the whole world to engage a wider audience and bring the best of this culture“, Chikarese said at the India Sports Innovation Summit.

India's bid to host the 2036 Olympics is an attempt to position the country as a global sports hub.