For over 80% of Bulgarians, price continues to be among the most important factors when shopping, according to a study by one of the large supermarket chains, made among customers. Bargain prices are “important” when shopping for 63.8% and “deciding” for 18.4% of users or for a total of over 82%. To a large extent, the interest in promotional goods has increased with the rapid growth of inflation that was about 2 years ago. However, the trend has remained to this day.
And in 2024, the positions of the discount business model will show growth, according to another study conducted at the European level. Consumers on the Old Continent will continue to be interested in discount store bargains, stock and high quality own brands.
For the past year, another interesting trend has been observed – the Bulgarian already pays more and more attention to the quality of the goods. For 93.8% of respondents, this is of primary importance. Quality is important for 57.5% of respondents and decisive for as many as 36% - or twice as many consumers compared to those for whom product prices are decisive when shopping.
High quality, favorable prices, optimal quality-price ratio, quick easy and convenient shopping. These are the most important factors in choosing where to shop, according to consumers who took part in the survey.
The European fashion for a healthy lifestyle and the consumption of sustainable products produced with care for people and nature is also gaining strength in our country, the results of the survey also indicate. 9 out of 10 respondents are interested in healthy products. Quite tall – 85% is also the share of people who are interested in sustainable products.