During the large-scale tourist exhibition WTM, at the Bulgarian stand in London, Bansko received its award for a of the most desired destinations in the world, occupying a place in the top 10 of the prestigious ranking of Lonely Planet – "Best in Travel 2025".
„This is another well-deserved recognition for our tourism, which has added value for the image of Bulgaria. I congratulate Bansko and Balkan Holidays for their contribution," said Tourism Minister Miloshev.
Bansko consolidates its position as one of the leading ski destinations in Europe, but is also recognized by Lonely Planet for its unique atmosphere and cultural heritage. Among the attractions that make it such a favorite place for tourists are its ancient part and the diverse cultural experiences it offers throughout the year.
Lonely Planet, the world leader in travel guides, has unveiled its list of 30 must-see destinations for 2025, each chosen for its uniqueness and commitment to sustainability, community and diversity. Bansko, with its distinctive natural views and unique culture, occupies a well-deserved place in this prestigious list.