Enterprises producing soft drinks and bottled water have created added value of over BGN 234 million in the Bulgarian economy in 2022. This represents nearly 43% of the added value in the production of all types of beverages and over 1.2% of the added value in the entire processing industry. This is according to research by the Institute of Market Economics for the Association of Soft Drink Manufacturers.
For the past year, enterprises in the sector for the production of soft drinks and bottled water have directly contributed to public revenues in the amount of about BGN 11 million from corporate tax, as well as over BGN 42 million in social security contributions and 8.8 million BGN tax on the income of employed persons. In addition, sales of soft drinks in the country generate an additional nearly BGN 260 million in value added tax paid by end users.
„Enterprises in our industry directly provide 4,273 jobs, which represents 41% of employment in the production of all types of beverages and nearly 1% of employment in the manufacturing industry. Our key priority continues to be sustainability, as the main focus over the past 2 years has been the introduction of an effective Deposit System in the country," said Zhana Velichkova, executive director of the Association of Non-Alcoholic Beverage Manufacturers.
The impact of the activities of the enterprises in the sector for the production of soft drinks and bottled water can be estimated as the total internal demand created in the national economy in 2022 in the amount of BGN 860 million. The research of the Institute for Market Economy shows more , that the industry of non-alcoholic beverages and bottled water uses in its activities local resources with a total value of nearly BGN 528 million, of which BGN 226 million for raw materials and materials from Bulgarian producers, various external services for BGN 142 million, as well as BGN 46 million for the acquisition of durable tangible assets. BGN 34 million for goods, as well as BGN 79 million for salaries and other activities are deducted from them. The indirect effects of generated additional demand in the economy of economic activity and the invested resources of suppliers of raw materials, materials and services are estimated at BGN 286 million.
